Google & HDE

Influencer Marketing. Together with Ava Carstens I conceptualized and implemented two influencer streams to raise awareness for “ZukunftHandel”. “ZukunftHandel” was launched by Google Germany and the Handelsverband Deutschland (HDE) to assist small local retailers and help them strenghten their business with digital tools during the corona crisis. Influencers and public figures such as Enissa Amani, […]


Influencer Relations & PR for Kushel. German start-up “Kushel” is bound on setting a new standard for sustainable and fair textile productions. By being very detail oriented in the production of their towels and bathrobes they not only achieved a climate friendly but actually a climate positive way of producing textiles. All of this while […]


Influencer Relations & PR for Toyota Germany and Popular Lifestyle. Together with Popular Lifestyle I created a press and influencer event that stood out for being self-aware, educative and of course makes the attendees feel welcome. The event was created to raise awareness for Toyotas strong ideas and goals on sustainability. Rather than focus on […]

Google Pixel Studios

Project Management for Google and BAM Berlin at the Google Pixel Studios. The Google Pixel Studios were pop up locations in Hamburg, Berlin and Munich celebrating the release of Googles latest phone – the Google Pixel 3. The studios were open for four weeks, six days a week, hosting a different event everyday. #teampixel My […]

Biotherm L’Oréal

Co-Ideation & additional Art Direction for Biotherm L’Oréal. The Influencer campaign featuring Vanelli Melli, Favelamunk, Lary, Sarah Feingold and Shawny Sander showcased the five women being open about their vulnerabilities and finding beauty and power in themselves. It was also a big step for Biotherm towards being more diverse in their advertisements. Credits Agency: Blanca […]

Junge die Bäckerei

Social Media Management, Project Management and Content Production for Junge die Bäckerei. This must be what we call a 360: For one of Germanys biggest Bakery Chains I took care of conceptualizing the digital identity of their Facebook and Instagram channels and making it come to life. From planning the production of photoshoots, content- and […]

Communications Specialist

Disciplinary boundaries and regulatory regimes are attempts to control the wilding of creative life. At least that’s what Bruce Mau said. Nevertheless, my skills expand beyond the realm of photography. As a communications specialist I already organized PR & influencer events for Google and Toyota, created influencer streams for Google & Handelsverband Deutschland and others […]