Google & HDE

Influencer Marketing. Together with Ava Carstens I conceptualized and implemented two influencer streams to raise awareness for “ZukunftHandel”. “ZukunftHandel” was launched by Google Germany and the Handelsverband Deutschland (HDE) to assist small local retailers and help them strenghten their business with digital tools during the corona crisis. Influencers and public figures such as Enissa Amani, Kai Pflaume, Lena Klenke and Felix von der Laden took their followers on a digital journey as they helped their very own favorite local shops and retailers.

Kai Pflaume with munich retailers Jules & Mel | (© Kai Pflaume, Google Deutschland

My responsibilities: Project Lead (with Ava Carstens) // Project Management // Influencer Relations.