Influencer Relations & PR for Toyota Germany and Popular Lifestyle. Together with Popular Lifestyle I created a press and influencer event that stood out for being self-aware, educative and of course makes the attendees feel welcome. The event was created to raise awareness for Toyotas strong ideas and goals on sustainability. Rather than focus on their hybrid and hydrogen cars about 20 sustainable companies were given the opportunity to showcase their innovations. #IamHybrid.
My responsibilities: PR // Influencer Relations // Project Management
Agency: POPULAR LIFESTYLE
More information: iamhybrid.de
Photos: Grischa Kaufmann