Co-Ideation & additional Art Direction for Biotherm L’Oréal. The Influencer campaign featuring Vanelli Melli, Favelamunk, Lary, Sarah Feingold and Shawny Sander showcased the five women being open about their vulnerabilities and finding beauty and power in themselves. It was also a big step for Biotherm towards being more diverse in their advertisements.
Credits
Agency: Blanca Studio
Creative Direction: Anouk Jans, Studio CNP
Videography, photography & music: Studio CNP